Partners

Partners (in the Brand & data management section of Settings) attributes Shopify orders to influencers, affiliates, and podcast partners by matching the discount code used on the order. There’s no separate tracking link or pixel - if the partner’s audience uses their code at checkout, the order counts toward them.

Register a partner

1. Open Partners in Settings for the active brand.
2. Click into the Add partner form.
3. Enter a Name, choose a Type (influencer, affiliate, podcast, or other), and add one or more discount codes, separated by commas or Enter.
4. Optionally add Notes.
5. Click Save partner.

Codes are matched case-insensitively and stored uppercased. Owners, admins, and members can register and edit partners; viewers see the registry read-only.

Once saved, a code applies to all retained orders immediately - past orders that used the code count toward the partner as soon as it’s registered, not just orders placed afterward. If an order used codes from more than one partner, each partner gets full credit for that order rather than splitting it.

Reading partner performance

Partner attribution has no dedicated dashboard chart today. It’s an agent-facing dataset: ask your AI agent about partner performance, or query the partner_attribution and partner_unmapped_codes tables directly through the query tool. Per partner, it reports orders, new vs. returning customer split, shared-order count (orders that also credited another partner), gross/refunded/net revenue, and AOV, computed live over current order state - not a materialized snapshot.

Unmapped codes

The Unmapped discount codes card on the Partners page shows how many registered codes you have and how many distinct codes appear on orders but aren’t mapped to any partner, plus a sample of the most-used unmapped codes and their order counts. Click Assign next to a code to add it to whichever partner you’re currently editing, then save.

Need help?

Email support@kreel.ai.