Creative

The Creative page breaks your ad performance down by individual creative, not just by campaign. It pairs each creative’s numbers with tags like hook type, format, and audience temperature, so you can see which creative attributes are actually driving results.

Open Creative in the left navigation to see it. Inside the product the page header reads “Creative Intelligence”; the sidebar label is just Creative. It has four tabs: Overview, Attributes, Lifecycle, and Gallery.

What feeds this page

Creative performance on this page comes from Meta Ads only, including the fatigue alerts, which flag a creative when its Meta ad frequency climbs too high or its ROAS drops versus the prior period. Connect Meta Ads so this page has data to show.

Date range and filters

Like the other Dashboard pages, Creative has an “Analytics range” bar at the top with a sales-channel filter and a date range picker. The date range picker sets the reporting window for the Overview, Attributes, and Gallery tabs. See Dates and comparisons for how the presets, custom ranges, and comparison periods work.

The sales-channel filter only affects Shopify sales data. It has no effect on the ad metrics shown on this page.

Overview tab

A KPI row across the top shows four numbers for the selected period:

• Spend
• ROAS
• CPA
• New this period (creatives that are new within the selected window)

Below that:

• A media mix line summarizing how many of your creatives are video versus image, with a total count.
• Top performers: your best creatives by ROAS.
• Fatigue alerts: creatives showing signs of wear, each with a severity badge labeled “freq” followed by the creative’s Meta ad frequency for the selected period.
• A best-hook or best-format callout at the bottom. Click it to jump to the Gallery tab, pre-filtered to that hook or format.

Attributes tab

Four cards break performance down by attribute: Hook type, Format type, Media type, and Audience temperature. Each card pairs a bar chart with a table.

Table columns:

| Column | What it shows | |---|---| | Value | The attribute value, for example a specific hook type | | Creatives | Number of creatives with that value | | Spend | Total spend | | ROAS | Return on ad spend | | First 14d | ROAS during each creative’s first 14 days live, with the change versus its ROAS for the selected date range | | CTR | Click-through rate |

Rows in the Hook type and Format type cards are clickable. Clicking one jumps to the Gallery tab, pre-filtered to that value.

Audience temperature (Cold, Warm, or Retargeting) is auto-detected by Kreel. You can override it per campaign from the Meta Ads table on Paid Ads.

Lifecycle tab

The Lifecycle tab tracks creatives through five stages: Testing, Scaling, Winner, Fatiguing, and Dead.

Fixed window

Lifecycle stages are classified over a fixed trailing 30-day window, so this tab doesn’t change with the date range picker.

Two views, switched with an inner tab:

• Stage board: a kanban-style board with one column per stage. Click a stage header to jump to the Gallery tab, filtered to that stage.
• Batch timeline: a timeline view of your creatives grouped by launch batch.

In either view, click a creative to open a detail view with more information about it.

If nothing ran in that 30-day window, this tab shows “No creative delivery in this period.”

Gallery tab

The Gallery is a card grid of every individual ad creative, with thumbnails.

Controls above the grid:

• All campaigns: narrow the gallery to one campaign.
• Sort: Spend, ROAS, Revenue, CTR, CPM, CPC, Conversions, or CPA, with a direction toggle between high-to-low and low-to-high.

A row of filter pills below that lets you narrow by:

• Status (Active or All)
• Audience temperature (Cold, Warm, Retargeting, or Untagged)
• Hook type
• Format type
• Lifecycle stage (Testing, Scaling, Winner, Fatiguing, or Dead)
• Product (plus an “Unlinked” option for creatives not tied to a product)

A live count shows how many creatives match your current filters. A Clear filters link appears once any of them differ from the default and resets them all at once.

1. Open Creative, then the Gallery tab.
2. Pick a campaign from All campaigns, if you want to narrow to one.
3. Choose a metric from the Sort dropdown and set the direction.
4. Use the filter pills to narrow by status, audience, hook, format, stage, or product.
5. Click a creative’s card to see more detail, or Clear filters to start over.

The gallery loads creatives in batches of 48. Click Show more to load the next batch.

Cached results

Gallery results are cached in your browser for the current session. Reopening the Gallery tab within the same session can show a banner noting the results are cached from an earlier load, while it refreshes in the background.

If no creatives match your filters, the gallery shows “No creatives match your filters…”. If there is no creative data at all for the period, it shows “No creative data available for this period.”

Creative intelligence tags

Kreel tags every ad creative it syncs so you can slice performance beyond the campaign level:

• Hook type: how the creative opens.
• Format type: the creative’s format.
• Media type: image or video.
• Audience temperature: Cold, Warm, or Retargeting, auto-detected by Kreel with a manual override available per campaign on Paid Ads.
• Lifecycle stage: Testing, Scaling, Winner, Fatiguing, or Dead.

These are the same attributes used across the Overview, Attributes, Lifecycle, and Gallery tabs above, so a filter or breakdown you see in one place lines up with the others.

Connect your AI agent

The same creative data is available to your AI agent through the get_creatives MCP tool. Once you connect MCP or the CLI, you can ask your agent about creative performance directly instead of browsing the gallery by hand.

Need help?

Email support@kreel.ai.