Prompt library

Kreel ships a library of ready-made prompts for common agency and brand workflows: weekly and monthly reports, account health checks, audits, budget and testing plans, and brand onboarding. Each prompt is a tested template that tells your connected agent which Kreel tools to call and how to structure the answer, so you are not starting from a blank chat every time.

Where to find prompts

The same prompt library shows up in a few places:

• kreel.ai/prompts - the public marketing page. Browse every prompt, grouped by category, without signing in.
• Inside Kreel, on the Connect agent page in the left navigation, in the “Try a ready-made prompt” section. Prompts are grouped by category, and each card has a copy button for the full prompt text.
• Inside a connected MCP client. In Claude (web, desktop, or Cowork) connected over MCP, prompts appear natively in Claude’s prompt picker as one-click “Kreel prompts.” You do not need to copy or paste anything.
• In Claude Code, if you have the Kreel Claude Code plugin installed, every prompt is also available as a /kreel: slash command. See Claude Code plugin.

One source, several surfaces

All of these read from the same underlying prompt catalog, so a given prompt behaves the same wherever you run it. The list behind the in-app section is also available as JSON from GET /api/agent/catalog, for anyone building their own tooling on top of it. That call requires a signed-in Kreel session.

What kinds of prompts exist

Prompts are grouped into categories:

• Onboarding - interview a brand and fill in its Brand Knowledge Base. For example, onboard-brand.
• Reporting - build weekly or monthly reports and breakdowns. For example, weekly-report, monthly-report, country-breakdown, product-breakdown, portfolio-pulse, email-weekly-review.
• Health - quick checks on account status. For example, daily-pulse, delivery-issues, learning-phase-check.
• Audit - deeper reviews of an account or channel. For example, meta-account-audit, google-account-audit, creative-fatigue-check, flow-performance-audit, audience-saturation-review.
• Planning - budget and testing decisions. For example, budget-reallocation, scaling-candidates, next-test-briefing.
• Drafts - generate ad copy or campaign drafts for you to paste into a platform. For example, draft-google-rsa, draft-klaviyo-campaign, draft-meta-ads-from-folder.

This is a sample of what exists today, not the full list, since new prompts are added over time. See the current list at kreel.ai/prompts.

Use a prompt with your agent

1. Find a prompt on kreel.ai/prompts or inside Kreel on the Connect agent page.
2. Copy the template text. Placeholders are shown in angle brackets, like <week_of> or <month>. Replace each placeholder with the value you want.
3. Paste the result into your connected agent’s chat. The agent calls the Kreel tools the prompt describes and answers using your brand’s live data.

If your agent supports MCP prompts natively, such as Claude on web, desktop, or Cowork, you can skip the copy-paste step: open the prompt picker and select the Kreel prompt directly. See Connect over MCP for how to connect an agent.

In Claude Code with the Kreel plugin installed, run a prompt as a slash command instead, for example:

/kreel:weekly-report 2026-04-14
/kreel:daily-pulse

Quote any argument that contains spaces so it stays one value:

/kreel:draft-meta-ads-from-folder "./new creatives" "sales conversions"

Plain language works too

You do not need the exact slash command or template text. Describing the same request in your own words, such as “run the Kreel weekly report for the week of 2026-05-31,” works the same way once your agent is connected.

Drafts never publish anywhere

Prompts in the Drafts category generate text for you to review and paste into a platform yourself. Kreel does not create, upload, change, schedule, activate, or send anything on Meta, Google, or Klaviyo on your behalf.

Need help?

Email support@kreel.ai.